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Sunday, November 14, 2010

The Battle for Exclusivity

It has been said once, it has been said a million times... the retail industry is cut-throat, anyone and everyone wants to be one step ahead. This does not just pertain to designers, but to businesses, private to corporate, and everywhere in between.

From Target's designer collaborations sold at every big box across the country, to small retailers forging new territory by having exclusive collections sold only at ONE retailer in a city or country, the battle for exclusivity is revolutionizing the retail market.

Whether you have a love or hate relationship with the concept of exclusivity, there is no denying the draw and attraction that an exclusive piece has upon the consumer. Besides... who wants to walk out of the house wearing something that 4 other people walking down the street are wearing?!

With that said... we are proud to have a few of our own EXCLUSIVE pieces at SHE Boutique.

Jenni Kayne's Lace Back  Wedges and Brace Platform Pumps are exclusives to SHE... the wedges are a personal favorite!





















GUiSHEM's Kristen Stewart Dress, worn by the acress at the Scream Awards this year, is another piece that we are dying in anticipation to arrive at SHE!

















Our entire Saturday Nite Sunday Morning and N PRPA collections are exclusively sold at SHE as well. SNSM is made up of luxurious basics with funky graphics, while the N PRPA collection is beyond words amazing... even graced the cover of Women's Wear Daily last year.

























xoxo,
Team SHE

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